Matchbox is arguably the most trendy gastropub in Hauz Khas village, home to the hipsters and always buzzing with a vibrant, youthful energy. With an array of kickass gigs from rock music to stand up comedy and an expansive experimental food and drinks offering, it is clearly the coolest place in that part of town.
We got the chance to partner with them to revamp the food and drinks menu design for their Hauz Khas and Gurgaon outlets.
Our team started with creating a typographic visual style riddled with interesting iconography and visual representations of witty quotes. This led to the creation of a unique identity to match the über chill vibe of this no frills pub.
The final result was a menu with the feel of a newsprint and the vivid and cheerful look of a new age hangout, perfectly fitting with the Matchbox ever youthful fell.